Certificate in Customer Relationship Management Singapore

Certificate in Customer Relationship Management

Objectives: This course aims to equip students with the skills to identify the role of relationship in marketing and marketing strategy, list the opportunities and limitations of customer relationship management, differentiate between customer relationship management and relationship marketing and demonstrate the basic knowledge and characteristics of customer relationship management.

4.2 (48 rating)

120 students

English

S$545.00 / Month

What You Will Learn

Gain a comprehensive understanding of relationship marketing, including its foundational principles and the role it plays in marketing strategy formulation.
Learn how to plan and develop customer relationship management (CRM) programs, identifying opportunities and limitations inherent in CRM strategies.
Develop the skills needed to implement CRM strategies effectively, including the use of CRM systems and tools, and gain insights into future trends and drivers shaping the field of relationship marketing.

Explore strategies for building and nurturing customer relationships, emphasizing the importance of relationship-oriented organizational structures and practices.
Delve into the control phase of customer relationship management, learning how to monitor and optimize CRM strategies for maximum effectiveness.
Differentiate between customer relationship management and relationship marketing, while demonstrating a nuanced understanding of their respective characteristics and applications.

skills you will gain

Prepare for a career in Customer Relationship Management

Master the utilization of CRM software tools and platforms
Enhance career prospects with comprehensive expertise in CRM
Develop proficiency in Customer Relationship Management techniques, including effective customer interactions and retention practices

Potential Career Opportunities

Customer Service Manager

Customer Relationship Manager

Customer Relationship Specialist

$46,000+

Median SG salary for Managers

29,000+

SG Managerial Job Opportunities

Course Structure

Foundations of Relationship Marketing
Planning Customer Relationship Management Programs
Relationship Development
Relationship Oriented Organization
Introduction to Customer Relationship Management
Development and Implementation of Customer Relationship Management Strategies
Customer Relationship Management System
Future Outlook for Relationship Marketing
Drivers of Relationship Marketing

Mode of ASSESSMENT

Examination (5th and 7th Lesson) 90%
Class participation 10%

Entry Requirement

Age: 16 years old & above
Academic level: At least 10 years of formal education or equivalent or pass the placement test of SCI or One year and above relevant working experience
Language Proficiency: English Language with IELTS 5.5 & above or GCE ‘O’ Level graded C6 or better or pass SCI language proficiency test or equivalent

Course Completion & Certification

Upon completion of the course, those who fulfill the required attendance and pass all the assessments will be awarded a Certificate in Principles of Management

Schedule

Total Duration: 1 Month
3 hours per lesson, 2 lessons per week
No lessons are conducted during public and school holidays

Class Timeslots

Choose either one of the following classes

Tuesdays & Thursdays

7pm – 10pm

Saturday

9am – 12pm OR

1pm – 4pm

*Please reach out to our education consultant regarding your preferred schedule

Security

LCCI Accounting

ACCA Accounting

Business

Logistics

Languages